Hulu is one of the leading streaming services in the United States, with approximately 64.1 million paid subscribers as of September 2025. Its extensive content library features popular TV shows, Hulu Originals, acclaimed FX series, movies, documentaries, reality shows, anime, and more, offering entertainment for a wide range of viewers.
However, Hulu subscription prices have steadily increased in recent years, making Black Friday deals more appealing than ever. In 2023 and 2024, Hulu offered its ad-supported plan for just $0.99 per month during Black Friday. In 2025, the promotion shifted to a Disney+ and Hulu bundle for $4.99 per month. Will Hulu bring back its legendary $0.99 deal for Black Friday 2026, or should you subscribe now instead of waiting?
This guide covers Hulu's Black Friday price history, current subscription plans, and what to expect from this year's deals to help you decide when to subscribe.
Don't want to wait for Black Friday? You can get Hulu Premium on GamsGo now, with select six-month plans starting at just $7 total. That's approximately $1.17 per month, or just 5.4% of Hulu's official monthly Premium price, allowing you to enjoy Hulu content for less without waiting for seasonal promotions.

Hulu Black Friday 2026: Deal Status at a Glance
As of early November 2026, Hulu has not officially announced its Black Friday deals for this year. Based on previous years' promotions, the 2026 deal is expected to launch around November 24, likely following a similar format to the 2025 offer, with a discounted Disney+ and Hulu bundle with ads. Here's what we know so far based on historical promotions and available reports:
Details | 2026 Update |
|---|---|
Official Deal Announcement | Not announced as of early November 2026 |
Thanksgiving | November 26, 2026 (Thursday) |
Black Friday | November 27, 2026 (Friday) |
Cyber Monday | November 30, 2026 (Monday) |
Expected Deal Start Date | Around November 24 (historically 2–3 days before Thanksgiving) |
Most Likely Promotion | Disney+ and Hulu bundle with ads at a discounted price for 12 months (the 2025 offer was $4.99/month) |
Potentially Eligible Users | New subscribers and returning subscribers who canceled more than one month ago |
Plans and Users Likely Excluded | Hulu Premium (No Ads), Hulu + Live TV, and existing subscribers |
Keep in mind that $4.99/month was the 2025 promotional price, not a confirmed price for 2026.
Hulu recently raised its subscription prices in September, so this year's discount amount and eligibility requirements may change. The final deal details will depend on Hulu's official announcement.
What Hulu’s Black Friday Deal Has Looked Like in Past Years?
In previous years, Hulu's Black Friday deals typically offered its ad-supported plan for $0.99–$1.99 per month for 12 months. However, starting in 2025, the promotion shifted to a Disney+ and Hulu bundle for $4.99 per month, with no comparable discount on Hulu's standalone plan.

Hulu's Black Friday promotion became an annual tradition in the late 2010s, typically featuring heavily discounted ad-supported subscriptions. Eligible new and returning subscribers could access Hulu's full on-demand library at a fraction of the regular price, usually for 12 months. Once the promotional period ended, subscriptions automatically renewed at the standard monthly rate unless canceled.
Year | Black Friday Deal | Regular Ad-Supported Price | Discount |
|---|---|---|---|
| 2018 | $1.99/month for 12 months | $7.99/month | ~75% off |
| 2019 | $1.99/month for 12 months | $5.99/month | ~67% off |
| 2020 | $1.99/month for 12 months | $5.99/month | ~67% off |
| 2021 | $0.99/month for 12 months | $6.99/month | ~86% off |
| 2022 | $1.99/month for 12 months | $7.99/month | ~75% off |
| 2023 | $0.99/month for 12 months | $7.99/month | ~88% off |
| 2024 | Hulu: $0.99/month; Disney+ & Hulu Bundle: $2.99/month | $9.99/month | ~90% off |
| 2025 | Disney+ & Hulu Bundle only: $4.99/month for 12 months | $12.99/month (Bundle) | ~61% off |
The table highlights three key trends in Hulu's Black Friday promotions:
- Great Deals from 2018 to 2024: Hulu's standalone ad-supported plan typically cost just $0.99–$1.99 per month during Black Friday promotions. With a 12-month promotional period, subscribers could enjoy a full year of Hulu for less than $24.
- A Major Shift in 2025: Hulu stopped offering standalone Black Friday discounts and shifted its promotion to the Disney+ and Hulu bundle. Although the monthly promotional price increased from $0.99 to $4.99, subscribers also gained access to Disney+. Compared with the regular bundle price, the offer could save users nearly $100 over 12 months.
- Strict Eligibility Requirements: These deals were generally limited to new subscribers and eligible returning users who had canceled their subscriptions at least one month earlier. Existing subscribers were typically excluded. In 2025, the promotion ran from November 25 through December 1 at 11:59 p.m. PT, ending on Cyber Monday after roughly one week.
Why 2026 is a Different Kind of Black Friday for Hulu
Hulu's Black Friday 2026 deals may look different from previous years for three main reasons: Hulu's growing integration with Disney+, rising subscription prices across the streaming industry, and a shift toward bundle promotions. The days of getting standalone Hulu for as little as $0.99 per month may be behind us.
First, Hulu Is Becoming More Integrated With Disney+. Over the past two years, Disney has continued integrating Hulu content into the Disney+ app. Eligible Hulu subscribers can access a wide selection of Hulu on-demand titles directly through Disney+. By linking their accounts, users can also sync certain viewing histories, watchlists, and personalized recommendations.
As Disney increasingly focuses on bundle subscriptions, standalone Hulu discounts may become less common. This also reduces the incentive to offer deep promotional prices, such as the once-popular $0.99/month deal, solely to attract new subscribers.

Second, Streaming Services Across the Industry Are Raising Prices. Disney isn't the only company increasing subscription costs in 2026. In August, Peacock raised its ad-supported Premium plan from $10.99 to $12.99 per month and its ad-free Premium Plus plan from $16.99 to $19.99 per month. Apple TV also increased its monthly subscription price from $12.99 to $14.99.
As streaming platforms continue raising prices and relying less on deep promotional discounts, Hulu may be less likely to bring back the steep price cuts seen in previous Black Friday campaigns.
Third, Promotional Eligibility Requirements Are Becoming Stricter. The comparison table below highlights just how much Hulu's Black Friday deals have changed over the years:
Comparison | Black Friday 2024 | Black Friday 2025 | Black Friday 2026 (Forecast) |
|---|---|---|---|
Standalone Hulu With Ads Deal | $0.99/month | Not available | Unlikely |
Bundle Promotional Price | $2.99/month | $4.99/month | Around $4.99/month, possibly higher |
Price After Promotional Period | Hulu: ~$9.99/month | Bundle: $12.99/month | Bundle: From $12.99/month |
Lowest 12-Month Total Cost | $11.88 | $59.88 | Around $59.88 |
Hulu Premium (No Ads) Included? | No | No | Unlikely |
Existing Subscribers Eligible? | No | No | Unlikely |
In just two years, the lowest annual cost of subscribing to Hulu during Black Friday promotions jumped from $11.88 to approximately $60, an increase of about five times. For Disney, Black Friday appears to be shifting away from aggressive standalone discounts designed to attract new subscribers and toward promoting bundle subscriptions.
For consumers, this means Black Friday savings are becoming less generous than they used to be, making it harder to find the ultra-low prices Hulu once offered.
What Hulu Costs Right Now, Without a Deal
Without any promotional discounts, Hulu currently costs $12.49 per month for its ad-supported plan and $21.49 per month for Hulu Premium (No Ads). These are the updated prices following Hulu's September 23, 2026, price increase.
This marks Disney's fourth subscription price adjustment in four years. New subscribers have paid the higher rates since September 23, while existing subscribers began seeing the updated prices from their next billing cycle.
Subscription Plan | Before Price Increase | Since September 2026 | Price Increase |
|---|---|---|---|
Hulu With Ads | $11.99/month | $12.49/month | +$0.50 |
Hulu Premium (No Ads) | $18.99/month | $21.49/month | +$2.50 |
Disney+ With Ads | $11.99/month | $12.49/month | +$0.50 |
Disney+ Premium (No Ads) | $18.99/month | $21.49/month | +$2.50 |
Disney+ & Hulu Bundle With Ads | $12.99/month | $12.99/month | No Change |
Disney+ & Hulu Bundle Premium (No Ads) | $19.99/month | $21.99/month | +$2.00 |
Source: Disney+'s official price increase announcement and TVLine. Prices reflect U.S. subscriptions and exclude taxes.
One notable aspect of this price increase is that standalone subscriptions are becoming more expensive, while bundle prices have remained relatively stable. Hulu With Ads now costs $12.49/month, compared with $12.99/month for the Disney+ and Hulu bundle. For just $0.50 more per month, subscribers get access to an entire additional streaming platform.
The savings are even more noticeable with ad-free plans. Hulu Premium costs $21.49/month on its own, while the Disney+ and Hulu Premium bundle costs just $21.99/month. That's only an extra $0.50 per month for ad-free access to both platforms.
Disney appears to be placing greater emphasis on bundle subscriptions rather than standalone plans. This may also explain why its 2025 Black Friday promotion focused on the Disney+ and Hulu bundle, a strategy that could continue in 2026. Meanwhile, Hulu + Live TV also saw a price increase in September 2026 and has historically been excluded from Hulu's Black Friday promotions.
How to Get Hulu Cheaper
If you want to save money on Hulu, there are four ways to consider, starting with the options that have the most eligibility requirements and ending with the most flexible. First, check whether your mobile carrier or existing memberships include Hulu benefits. Next, see if you qualify for a student discount, followed by Hulu's limited-time Black Friday bundle deals, which typically last about a week.
Finally, consider GamsGo, where Hulu subscription options are available year-round without the eligibility restrictions of official promotional offers.
The first three options all come with specific requirements and are generally focused on ad-supported plans. If you don't qualify for any of them or prefer an ad-free viewing experience, you can skip straight to the fourth option. Here's a quick comparison of all four ways to save on Hulu:
1. Check Your Existing Carrier or Membership Benefits First
One of the easiest ways to save on Hulu is to take advantage of services you're already paying for. Some U.S. mobile carrier plans, credit card benefits, and membership programs include Hulu or Disney+ bundle subscriptions at no additional cost.
Since eligibility and benefits vary by provider, start by checking your mobile phone bill, credit card benefits portal, and existing membership details. Look for Hulu or Disney+ offers and confirm whether your current plan qualifies and how to activate the subscription.
2. Get the Hulu Student Discount if You're Eligible
If you don't have access to existing subscription benefits but are currently an undergraduate or graduate student at an eligible U.S. college or university, the student discount is another affordable option available year-round.
Eligible students can verify their enrollment through SheerID and subscribe to the Disney+ and Hulu Bundle With Ads for just $6.49 per month. That's about 50% less than the regular price of $12.99 per month, making it a budget-friendly way to enjoy both streaming services.

This discount is available year-round, so you don't have to wait for Black Friday. However, it only includes the ad-supported plans, and students must periodically reverify their enrollment status. If you no longer meet the eligibility requirements, your subscription will revert to the regular price. It's a good option for students who want long-term access to both streaming services and don't mind watching ads.
3. Wait for Hulu's Black Friday Bundle Deals
If you don't qualify for existing membership benefits or student discounts, waiting for Black Friday may be a good option. New subscribers and eligible returning subscribers who canceled more than a month ago can take advantage of Hulu's seasonal promotions.
In 2025, Disney+ and Hulu offered a bundle for just $4.99 per month for 12 months. Compared with the regular bundle price of $12.99 per month, subscribers could save nearly $100 over the year. If you're eligible and don't mind an ad-supported plan, it's worth keeping an eye out for a similar offer during Black Friday 2026.

However, the promotion is expected to run for only about a week, likely from November 24 through Cyber Monday on November 30. If you want to catch the deal as soon as it goes live, follow these steps:
- Check Your Eligibility: If you're an existing subscriber hoping to qualify as a returning customer, you'll generally need to cancel at least one month before Black Friday and wait until your subscription has fully expired. Accounts with a pending cancellation or active annual subscriptions may not qualify.
- Follow Official Channels: Hulu deals often appear first on the Disney+ official promotions page. In previous years, viewers of Good Morning America (GMA) were sometimes given early access a day before the public launch, so keep an eye out for promotional announcements during the show.
- Set Up Deal Alerts: Use a website change-monitoring tool to track Hulu's official promotion page, or subscribe to deal alerts from major discount websites. This can help you find out as soon as the offer becomes available.
- Review the Terms Before Checkout: Double-check the promotional price, subscription duration, whether ESPN is included, and the regular renewal price after the offer expires. After subscribing, add a reminder to your calendar for 12 months later so you don't get caught off guard by automatic renewal at the standard rate.
4. Get Hulu Premium Through GamsGo
The three options above all come with certain restrictions, and most are limited to ad-supported plans. If you're an existing Hulu subscriber who missed the Black Friday deal, prefer an ad-free viewing experience with Hulu Premium, or simply don't want to cancel and resubscribe every year, GamsGo offers a more flexible alternative.
Headquartered in London, UK, GamsGo is a global digital subscription platform offering more than 200 digital products and services. Its selection includes major streaming platforms such as Hulu Premium, HBO Max Subscription , and Peacock Premium Plus, as well as AI tools and productivity software.
Unlike seasonal promotions that require you to wait for specific holidays, GamsGo offers Hulu subscription options with different durations throughout the year. Currently, select Hulu With Ads plans start at just $2.99/month, while single-month Hulu Premium plans start at $2.50. Some six-month Hulu Premium plans are available for as little as $7 total, working out to approximately $1.17 per month.
This gives you another way to save on Hulu without waiting for Black Friday.

Compared with the first three options, GamsGo's biggest advantage is that you don't have to wait for Black Friday. You can browse and purchase available Hulu plans throughout the year instead of waiting for a once-a-year promotion. There are also no Hulu new-subscriber or one-month cancellation requirements, so existing subscribers can purchase eligible plans too.
If you prefer an ad-free viewing experience, select Hulu Premium plans are also available at lower prices, meaning you don't have to settle for an ad-supported plan just to save money. With multiple subscription durations to choose from, you can pick an option that fits your budget and viewing habits.
Hulu vs. Other Streaming Services
Compared with other major streaming platforms, Hulu is becoming a relatively expensive option. Its ad-supported plan costs $12.49/month, more than the ad-supported plans from Netflix and HBO Max. Meanwhile, its ad-free plan costs $21.49/month, placing it in the mid-to-high price range. However, Hulu stands out for its current-season TV shows and FX Originals. Here's how its monthly subscription prices compare with other major streaming services in 2026:
Streaming Platform | Subscription Plan | Monthly Price | Includes Ads? |
|---|---|---|---|
| Hulu | With Ads | $12.49 | Yes |
| Netflix | Standard With Ads | $8.99 | Yes |
| HBO Max | Basic With Ads | $10.99 | Yes |
| Peacock | Select | $8.99 | Yes |
| Peacock | Premium | $12.99 | Yes |
| Paramount+ | Essential | $8.99 | Yes |
| Apple TV | Standard | $14.99 | No |
Note: These are U.S. subscription prices. Taxes may apply. Advertising frequency, video quality, download options, and live TV features vary across platforms, so monthly price alone doesn't determine overall value.
The comparison highlights three key points:
- Hulu's Ad-Supported Plan Is Relatively Expensive. At $12.49/month, Hulu With Ads costs more than Netflix Standard With Ads ($8.99/month) and HBO Max Basic With Ads ($10.99/month).
- Hulu Premium Falls Into the Mid-to-High Price Range. At $21.49/month, Hulu Premium (No Ads) costs more than Netflix Standard and HBO Max Standard, putting it closer to the premium tiers of competing streaming services.
- Hulu's Biggest Advantage Is Its Content Library. Hulu is one of the leading streaming platforms in the U.S. According to Disney's latest reported figures, Hulu had approximately 64.1 million paid subscribers as of September 2025. Its content library includes popular TV shows, Hulu Originals, FX series, movies, documentaries, reality shows, and anime. Its biggest strengths are current-season TV shows from networks such as ABC and FX, along with acclaimed FX Originals. For viewers who regularly follow American TV series, Hulu offers a content selection that can be difficult to replace with other streaming services.

Is Hulu Black Friday 2026 Worth Waiting For?
For new subscribers and returning users who canceled their subscriptions more than a month ago, waiting for Hulu's Black Friday 2026 deal may be worthwhile. However, it's less appealing for current subscribers, viewers who prefer an ad-free experience, or those who need Hulu + Live TV.
If you meet the eligibility requirements, don't mind ads, and regularly watch Disney+ content, it's worth waiting until around November 24 for the promotion to launch. Based on the 2025 offer of $4.99/month for 12 months, you could save nearly $100 over a year compared with the regular bundle price.
On the other hand, if you're currently subscribed to Hulu, you may not qualify for the Black Friday discount. The promotion has also historically excluded Hulu Premium (No Ads) and Hulu + Live TV. Waiting may not make much sense if you specifically want an ad-free plan, need live TV access, or simply don't want to deal with automatic renewals at the regular price after the promotional period.
It's also worth considering whether you want to cancel and resubscribe every year just to qualify for seasonal discounts.
Conclusion
Overall, Hulu is expected to offer Black Friday deals in 2026, but the discounts may be less generous than in previous years. The most likely promotion is a Disney+ and Hulu bundle with ads for around $4.99/month.
For Black Friday and Cyber Monday 2026, a reasonable expectation is a discounted Disney+ and Hulu bundle for the first 12 months, available primarily to new subscribers and eligible returning users who canceled at least one month earlier. Hulu Premium (No Ads) and Hulu + Live TV are unlikely to be included.
If you meet the eligibility requirements, keep an eye on Hulu's official website in late November and be ready to claim the deal. However, if you're an existing subscriber, prefer an ad-free experience, or don't want to deal with promotional restrictions, you can subscribe to Hulu Premium through GamsGo at a lower price. GamsGo also offers other streaming subscription options year-round, so you don't have to wait for seasonal promotions.
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FAQ
Will I Lose My Hulu Profiles and Watchlist If I Cancel and Resubscribe?
You generally don't need to delete your Hulu account when canceling your subscription. If you resubscribe using the same account, your existing profiles and saved content under My Stuff should remain available. However, canceling a subscription and permanently deleting an account are two different actions. It's best to keep your original account rather than request permanent deletion.
What Should I Do If Hulu Says My Black Friday Promo Code Has Already Been Used?
If Hulu says your promotional code has already been redeemed, first check whether the code has been linked to another account, expired, or whether your current account meets the promotion's eligibility requirements.
Can I Pause My Hulu Black Friday Subscription?
It depends on your subscription plan. Some standalone Hulu plans offer a pause option, but Disney+ and Hulu bundle subscriptions may not support this feature.
Can I Add HBO Max or Starz to a Hulu Black Friday Subscription?
Hulu has offered separate promotional deals on add-ons such as HBO Max and Starz in previous years. For example, in 2025, Hulu offered HBO Max With Ads for $2.99 per month for 12 months as a promotional add-on.
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