Want to watch NOW TV for free in 2026? While NOW does not offer a permanent free plan, there are still a few legitimate ways to watch for free or pay less, including free trials, promotional offers, vouchers and bundled memberships.
This guide covers the latest NOW TV free trial options, current membership prices, Boost and Ultra Boost trials, EE TV bundles and the cheapest ways to keep watching. The information below focuses on NOW in the UK.
If you already know you want longer-term access, you can also compare NOW TV subscription on GamsGo and choose an available package that matches your region and viewing needs.
If you are comparing NOW with other platforms first, our best streaming services in 2026 guide covers pricing, content and streaming features across the major services.
How Much Does NOW TV Cost in 2026?
NOW is a paid streaming service, with separate memberships for TV shows, movies and live sports. You can choose a flexible monthly plan and cancel anytime, while longer-term Saver offers may also be available at lower monthly prices.
This guide focuses on NOW in the UK. The current standard flexible memberships and prices are:
That does not mean you always have to pay the full standard price, though. NOW currently has several ways to try selected features for free, get temporary free access or watch without paying a separate NOW fee.
NOW Entertainment also includes access to major HBO series, making it a strong option for viewers who want Sky shows and HBO content in one place. You can also check our guides on how to get HBO Max for free and the latest HBO Max discounts for more related streaming tips.
Can You Watch NOW TV for Free in 2026?
Yes, in limited cases. NOW is not permanently free, but some users can get free access through trials, promotions, vouchers or bundled memberships.
The four main options worth checking in 2026 are:
- NOW Boost or Ultra Boost free trial: Try premium streaming features for 7 days if eligible.
- NOW vouchers and promotional offers: Selected promotions may reduce the membership price or provide a free period.
- NOW included with EE TV: Eligible EE TV packages already include selected NOW memberships.
- New member and account-specific offers: NOW may show discounted or free add-on offers depending on your account.
Let's look at how each method works, what you actually get for free and what restrictions to check before signing up.
How to Watch NOW TV for Free in 2026
There is no single trick that gives everyone unlimited free NOW access. The realistic options depend on whether you already have a membership, an eligible voucher or another service that bundles NOW.
Method 1: Try NOW Boost or Ultra Boost Free for 7 Days
First, one thing to make clear: this is not a free trial of NOW Entertainment, Cinema or Sports. You still need an eligible NOW membership to watch the content.
What NOW gives eligible users for free is a 7-day trial of Boost or Ultra Boost. These are optional upgrades that improve your existing NOW membership with better picture quality, sound and more simultaneous streams.
For example, if you already have NOW Entertainment, you can add a Boost trial and watch eligible content in Full HD instead of the standard streaming quality. Ultra Boost goes further with selected 4K HDR content and Dolby Atmos.
To use the trial, choose an eligible monthly NOW membership first. Before checkout, NOW may show the option to add a free Boost or Ultra Boost trial. Existing members who have not tried the upgrade before can also check the Membership section of My Account.
The trial lasts for 7 days. After that, it automatically renews at £6/month for Boost or £9/month for Ultra Boost unless you cancel.
You can cancel before the trial ends and still keep the upgrade until the 7 days are over. A Sports Day Membership on its own is not eligible for the Boost or Ultra Boost free trial.
Method 2: Use an Eligible NOW Voucher or Promotional Offer
NOW vouchers can sometimes give you a free membership period or a lower subscription price, but there is currently no public free voucher code available to everyone. Most NOW voucher offers are targeted to specific users or released through limited promotions.
How Can You Get a NOW Voucher?
The easiest places to check are your NOW account and official NOW emails:
- Check My Offers: Sign in to NOW and open My Account → My Offers. Existing members may receive account-specific discounts or voucher offers here.
- Check your email: NOW sometimes sends promotional voucher codes directly to eligible users. In My Account, open Data & Communications and make sure you are signed up to receive offers.
- Look for new-member promotions: Some offers appear automatically when you choose a Membership and go through the sign-up process.
- Check official partner promotions: NOW may also distribute vouchers through selected promotional partners. Always check the eligibility and expiry date before using one.
If you already have a voucher, go to My Account → Membership → Use a voucher code → Add voucher code. New users can enter the code while signing up for the Membership covered by the voucher.
What NOW Offers Are Available Right Now?
As of September 2026, the main public NOW offers are discounts and free viewing upgrades rather than a completely free Entertainment, Cinema or Sports Membership.
These offers do not make the main NOW Membership completely free, but they can reduce the cost or give you a free upgrade for part of your subscription.
A completely free membership period is still possible if NOW sends you an eligible free-month voucher or account-specific promotion. There is no universal free-month code at the moment, so check My Offers and your NOW promotional emails regularly.
If you receive a free Membership voucher, read the renewal terms before activating it. NOW states that a free Membership can automatically continue at the standard monthly price once the free period ends unless you cancel.
Method 3: Get NOW Included With an EE TV Package
If you already use EE TV, you may not need to pay for a separate NOW subscription at all. Several EE TV packages already include a NOW Membership, so you can use the one bundled with your plan at no extra NOW charge.
What you get depends on your EE TV package:
The value is especially clear if you already pay for EE TV. For example, Sport Plus gives you NOW Sports and Boost without buying those NOW memberships separately, while Full Works combines Entertainment & HBO Max, Cinema, Sports and Boost in one package.
To start watching, select an eligible EE TV package and follow EE's setup process to create or connect your NOW login. Once your NOW account is linked, you can stream through your EE TV Box or sign in to the NOW app on supported phones, tablets, TVs and consoles.
Method 4: Claim a Personal Offer From Your NOW Account
Already have a NOW account? Before paying the regular price again, open My Offers. NOW sometimes gives existing or returning members deals that are not shown as the main public offer.
Finding yours only takes a minute:
- Sign in to your NOW account.
- Go to My Account → My Offers.
- See whether your account has a discounted or free promotional offer.
- Open the offer and review the price, duration and renewal price before activating it.
The exact deal varies by account. You might see a lower monthly price, a temporary free period or another membership promotion, while another user may see nothing at all.
It is also worth turning on promotional emails under My Account → Data & Communications. NOW uses email as another way to send eligible members special offers, so this can help you catch deals that do not appear on the public Offers page.
If an offer gives you a free period, remember to look at what happens afterwards. NOW says memberships normally move to the price shown in the offer terms when the promotional period ends unless you cancel.
Method 5: Save Up to 60% on NOW With GamsGo
If none of the free options above are available to you, there is still a way to avoid paying the full standard price. GamsGo NOW TV currently offers shared NOW subscriptions with savings of up to 60%.
This option is especially useful if you want to keep watching for more than a short trial period. Instead of waiting for a voucher or an account-specific promotion, you can choose an available subscription period and know the cost before you order.
The current GamsGo package combines Cinema + Entertainment + Sport + Premium, giving you movies, TV series and live sports in one subscription. Premium benefits are also included for a better streaming experience.
Buying it is straightforward:
- Open the NOW TV subscription page on GamsGo.
- Review the available subscription duration, price and account region.
- Choose the option that fits how long you want to watch and click Buy Now.
- Complete the payment using one of the available payment methods.
- After the order is processed, open your order page to get the account details and follow the usage instructions.
GamsGo states that NOW TV account information is normally delivered automatically within about 3 minutes, so there is little setup compared with waiting for a promotional offer to appear.
Before ordering, make sure the account region matches where you plan to watch. NOW content, sports rights and playback availability differ by market, so use the region and package details shown on the product page as your reference.
For users who cannot get a free trial, voucher or bundled membership, this gives you a more predictable way to keep watching NOW while cutting the subscription cost by up to 60%.
Which NOW TV Free Method Should You Check First?
The quickest route depends on what you already pay for and what you actually want to watch.
If you only want to test picture quality, audio or simultaneous streaming, start by checking whether your account qualifies for the Boost or Ultra Boost trial.
If your goal is to watch the actual Entertainment, Cinema or Sports catalogue without an extra NOW charge, check existing bundles and eligible vouchers first.
Can You Watch NOW Sports for Free?
No. NOW Sports does not currently have a standard free trial, but you can still spend less with a Sports Day pass, an EE TV bundle or one of NOW's promotional offers.
The 2026/27 Premier League season is already underway, and NOW Sports lets you stream Sky Sports' live Premier League coverage without signing up for a full Sky TV package. You can also watch Formula 1, EFL, tennis, cricket, rugby and more.
Only interested in one big matchday or a weekend of football? The Sports Day Membership costs £14.99 for 24 hours, so you do not need to pay £34.99 for a full month just to catch a few matches.
If you plan to follow the Premier League throughout the season, a longer subscription will usually make more sense.
You can compare the current NOW TV subscriptions on GamsGo and choose a package that matches your viewing period and region. If you already know you will be watching regularly, this can be an easier way to keep the cost down instead of waiting for another free promotion.
Want more ways to watch football without paying full price? See our guide to watching football live for free for more streaming options.
Conclusion
NOW TV is not completely free in 2026, but you can still cut the cost through free upgrades, vouchers, EE TV bundles, account offers and lower-priced subscription options.
If you plan to keep watching NOW for Premier League football, movies or Sky entertainment, compare the current NOW TV subscriptions on GamsGo and choose a package that fits your region and viewing period.
Looking for other streaming options? You can also buy Peacock TV for sports and entertainment, DAZN accounts for live sports.
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Frequently Asked Questions
Can I Watch the 2026/27 Premier League on NOW?
Yes. NOW Sports streams Sky Sports' live coverage of the 2026/27 Premier League season. You can choose a Sports Day or Month Membership depending on how often you watch, but not every Premier League match is shown on Sky Sports because UK broadcast rights are shared with TNT Sports.
Does NOW offer a free Entertainment or Cinema trial?
There is currently no universal free trial that gives every new user free Entertainment or Cinema access. NOW may run temporary promotions or issue eligible vouchers, so check the current Offers page and your account's My Offers section.
Can I get a free NOW Sports trial?
NOW does not currently advertise a standard free trial of the Sports content membership itself. Eligible Sports Month members may be able to try Boost or Ultra Boost for 7 days, but the underlying Sports Membership is still required.
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